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2011 Ford F-Series Super Duty Leads Heavy-Duty Trucks in Capability, Now Fuel Economy,Too 

DEARBORN March 1, 2010 -- The new 2011 Ford F-Series Super Duty delivers the most heavy-duty truck horsepower. Top torque. Industry-best towing capability and payload. Fuel economy leadership. In short, the new Super Duty delivers leadership in every feature that matters to heavy-duty truck customers.

With Ford-built diesel and gas powertrains, the all-new Ford Super Duty dominates the competition in payload, conventional towing, fifth-wheel towing and gross combined weight rating in both pickups and chassis cabs. Diesel engines account for 65 percent of the Super Duty sales, with gas engines making up the remaining 35 percent.

The new 6.7-liter Power Stroke V-8 turbocharged diesel – designed, engineered and built by Ford – delivers class-leading fuel economy as well as best-in-class 390 horsepower and 735 ft.-lb. of torque – that’s 75 ft.-lb. more than its nearest competitor in the market today. Plus, the new Super Duty fuel economy improvement averages 18 percent better for pickup models and up to 25 percent for chassis cab versus the outgoing Super Duty.

Significantly improved torque – 85 ft.-lb. more than the current 6.4-liter Power Stroke diesel – is good news for the nearly 97 percent of Super Duty customers who tow and helps the 2011 Super Duty deliver class-leading towing capability of 26,400 pounds with the F-550 chassis cab. The 2011 Super Duty also has class-leading payload capability of 6,520 pounds.

“Having best-in-class numbers is powerful, but the real payoff is how those numbers deliver for our customers,” said Mark Fields, Ford president of The Americas. “For 33 years, F-Series has been the No. 1-seller in America because we listen to our customers. With Super Duty, they’ve told us how they use their trucks to tow, and on the new truck, we focused on delivering best-in-class towing capability for them with new powertrains that deliver best-in-class power and best-in-class fuel economy.”

Built to Last, Just the Way Customers Like
During the Super Duty’s development, engineers put more than 10.3 million equivalent test miles on the new diesel engine, including extreme road and weather conditions. The new Power Stroke diesel is the most-tested Power Stroke ever, incorporating the most rigorous engine tests found in Ford globally.

Extensive CAD (computer-aided design) and CAE (computer-aided engineering) work was completed to identify any potential challenges before hardware was created, which not only is time-efficient but also helps ensure quality at the outset.

Customer data, including driving styles, road types and vehicle usage (towing and payload), also played a key role in developing the testing program that best replicated Super Duty use.

Components were tested in the laboratory with a regimen designed to exceed what even the most extreme-use customer might dish out. Engines literally ran continuously for hundreds of hours. Engines were started in below-zero temperatures more than 2,600 times. Plus, laboratory tests simulated 10 years of use in arctic conditions.

B20 Compatibility Added for 2011 Model Year
The strict testing work also ensured the new engine is B20 compatible, which allows customers another fueling option that uses blends of up to 20 percent biodiesel and 80 percent petroleum diesel. Because biodiesel fuel varies in quality in the U.S. and Canada, durability testing cycles were run on multiple blends of the fuel to ensure the robustness of the system. This is especially important to the agricultural industry, where biodiesel is often the preferred fuel.

“These tests give us the full spectrum of Super Duty customers – from those who run their trucks at maximum power with a maximum load for long periods to those who use them more in a start-stop mode,” said Ed Waszczenko, lead engine durability engineer.

Finally, a battery of in-vehicle, real-world tests validated the work done in the laboratories. The 2011 F-450 Super Duty, for example, can tow a 24,400-pound trailer up a 6 percent grade at 47 mph, which is more than 50 percent faster than the outgoing product. The F-450 and F-550 have no competitors in the marketplace.

“That’s the difference between trucks passing you, or you passing trucks,” said Chris Brewer, Super Duty chief engineer.

Class-Leading Capability
Growing Super Duty’s heavy-truck leadership legacy, the 2011 F-250 and F-350 pickup trucks have best-in-class conventional towing and payload capability. The F-250 and F-350 single-rear-wheel model can tow up to 14,000 pounds with payloads of 4,050 pounds and 4,600 pounds, respectively.

In addition, the F-350 dual-rear-wheel model delivers best-in-class conventional towing of 16,000 pounds and fifth-wheel towing of 21,600 pounds as well as best-in-class payload of 6,520 pounds. With chassis cab sales accounting for up to 25 percent of the Super Duty mix, the leadership towing capability of the F-550 fifth-wheel hitch is notable: 26,400 pounds.

The improved torque also enables the driver to hold a higher gear longer, which helps with highway fuel economy. “This prevents transmission ‘gear hunting,’ and lets you stay in gear longer before downshifting, ultimately saving fuel,” Brewer said.

Quietest Power Stroke Ever
In addition to its capability, the new 6.7-liter Power Stroke V-8 has the lowest NVH (noise, vibration and harshness) in the class with a notably quieter, more refined sound than ever. Improvements to the combustion system, structural integrity of the compacted graphite iron block and the single turbocharger mounted to the engine block account for many of the NVH improvements.

Specific design upgrades were made to both the piston and the piston bowl to optimize the combustion process, which features a two-stage combustion event instead of a single-injection event. Single-injection events can cause harsh, sudden and loud combustion. On the 2011 Super Duty, a starter or pilot injection of fuel begins the combustion process before the main injection.

The result is smoother combustion and a more refined sound for the customer. When at idle, two pilot injection events are used to make the firing process even smoother and aid in quietness.
The “ticking” of the high-speed injectors also is quieted by specially designed covers on the engine. Mounting the turbocharger from the center housing directly to the block provided several advantages as well in terms of NVH.

“When turbochargers vibrate, it can lead to other parts of the vehicle, such as the exhaust system, vibrating,” said Adam Gryglak, chief diesel engineering manager. “So when the turbocharger vibrates a lot, the exhaust system vibrates too, and that’s disturbing to the customer. Bolting the turbocharger directly to the block eliminates that concern.”

Using one turbocharger, instead of two operating in series or sequentially, helped resolve some NVH challenges as well. The single turbocharger eliminates air-handling noises – the whooshes – typically heard when the engine switches from one turbo to the next. Also, the single turbocharger has ball bearings that pilot the shaft in the turbo, eliminating the potential for the shaft of the turbocharger to gyrate in its housing, another potential NVH issue.

Other improvements include the addition of two resonators in the intake system as well as a third resonator near the air cleaner. These additions made it possible to tune the diesel intake system to the desired sound.

New Gas Engine Leads in Torque, Horsepower and Fuel Economy
The 2011 Super Duty features a new, more powerful and efficient standard gasoline engine that also delivers class-leading numbers. The new 6.2-liter V-8 gasoline engine produces 405 ft.-lb. of torque (at 4,500 rpm) and 385 horsepower (at 5,500 rpm) on regular gasoline. These numbers represent an increase of 40 ft.-lb. of torque and 85 horsepower versus the current 5.4-liter V-8. The new engine also is E85 compatible.

Already Cementing its ‘Built Ford Tough’ Status
Nearly all the components of the 2011 Super Duty 6.2-liter V-8 are shared with the 6.2-liter V-8 engine found in the 2010 F-150 SVT Raptor, a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as daily commutes.

In November 2008, the 6.2-liter Raptor R not only survived its first grueling Baja 1000, it earned a podium finish.

Testing on the 6.2-liter V-8 included running multiple engines for more than 500 hours at peak torque and peak horsepower as well as customer-correlated 1,000-hour road load tests to ensure dependability for even the toughest Ford F-Series Super Duty customer.

“Having two outstanding powertrains to choose from is a real win-win for Super Duty customers,” said Doug Scott, truck group marketing manager. “Both Ford’s new diesel and new gasoline engines deliver the ‘and solution’ – best-in-class horsepower, torque and fuel economy."

“Leadership in areas that matter most to customers will help ensure the 2011 Super Duty will continue to be the undisputed leader in full-size pickup towing, payload and capability.”

 
Q&A with George Pipas - Ford U.S. Sales Analysis  
DEARBORN -- The new 2011 F-Series Super Duty pickup arrives at Ford dealerships throughout the U.S. this spring, joining the F-150 in an effort to extend F-Series' reign as the country's best-selling truck to 34 consecutive years.  Ford U.S. Sales Analysis Manager George Pipas talks about the heavy-duty pickup market with @Ford Online.  

Q. How big is the heavy-duty pickup market in the U.S.?
A. Heavy-duty pickups are a subsegment of the full-size pickup market.  They're defined as trucks with a gross vehicle weight – or GVW – in excess of 8,500 pounds.  Last year, about 300,000 heavy-duty pickups were sold in the U.S.  That's 27 percent of the total full-size pickup market.  At Ford, heavy-duty pickups comprise about 33 percent of the company's full-size pickup sales. 

Q. How would you characterize the present state of the heavy-duty truck segment?
A. Altogether, full-size pickups accounted for about 1.1-million units in 2009.  That's down considerably from a peak of over 2.5 million in 2004.  Sales of heavy-duty pickups also have waned in recent years.  A major factor has been the decline in commercial and residential construction, resulting from a weak economy. 

Q. Which company currently leads the segment?
A. Ford, with its F-Series Super Duty, is the dominant player, holding a 46-percent share.  Chevy is second at 27 percent, Dodge has 18 percent and GMC owns a nine-percent share. 

Q. What is the outlook for full-size pickups in 2010?
A.  A lot depends on the rate of economic recovery and the strength of the residential and commercial construction sector.  However, we think there may be a modest uptick in full-size pickup sales this year, but the market will continue to be challenging as this week's report on new home sales suggests.  New home sales tumbled to a record low in January.   

Q. How does that bode for the new 2011 Super Duty, which debuts this spring?
A. We think the new Super Duty is going to help us solidify or even improve our full-size pickup share.  We saw this happen last year when Ford gained four share points in the full-size pickup market, largely on the back of the new F-150.  That truck is a world-class, light-duty entry, which will be complemented this spring by an equally impressive new Super Duty.    

Q. What role does Super Duty play in Ford’s fleet business?
A. Super Duty is an important product for Ford's commercial fleet business.  In fact, F-Series is the number-one fleet vehicle in the U.S.  Approximately one third of Super Duty sales are to fleet customers, compared to about 20 percent for F-150.  Again, Super Duty fleet and retail business is heavily dependent on the strength of the construction sector. 


Update -- March 4, 2010 -- Today the truck team completed the second wave of the 2011 Super Duty Media drive in Arizona. Over 50 automotive, business, lifestyle, and digital media participated in the experiential program immersing them in the all-new 2011 Super Duty, both gas and diesel. The trucks were tested in a variety of work situations including towing 10,000 to 35,000 pound trailers up a hill outside of Yarnell, Arizona, to pulling Caterpillar front loaders in a head to head competition. Each wave concluded with a "Fuel Economy Challenge" with Wayne Gerdes of Green MPG (coached by Fuel Economy Engineer Tim Ogilvie) achieving 34 mpg in an F-250 4x4 Powerstroke with 1,000 pounds of payload. Sue Mead achieved impressive 29.2 mpg.

Verbatims from Day 2 in Yarnell:

"There are two engines available in the new Ford, neither of which is carryover. The base engine, a 6.2-liter V-8, replaces the three-valve 5.4-liter V-8 offered through 2010. The new engine puts out 385 horsepower and 405 pound-feet of torque, up 85 and 40 respectively"….click for more of the story.....Allyson Harwood,Truck Trend: "The new Super Duty is a hell of a truck, really well done. The 6.7-liter engine is awesome. What you don't notice is NVH. It's quiet." On the 6.2: "I love the exhaust note."

 Tony Swan, Car And Driver: "The 6.7-liter is very strong and very quiet. Compared to the Cummins diesel in the Dodge, it's a lot smoother and quieter."

 Mark Vaughn, AutoWeek: "I really liked the feature where you can lock out the gears. That's great."

 Kevin Wilson, Diesel World: "The transmission shifted very smoothly. The engine is as quiet as a car."

 Rick Pewe, Petersen's 4-Wheel and Off-Road magazine: "Amazing fuel economy at 28.6 mpg after 11 miles of 40-50 mph, especially for such a big truck."

 Dan Ingle, KBB.com (Kelley Blue Book):  "This is the most capable truck I have ever driven.

 Richard Arca, Edmunds: "There's no doubt that you have the most capable truck in the world."

 Doug McColloch, Four Wheeler: "The 10,000 pound trailer felt like 4,000 or 5,000 pounds." "The hill assist worked great. I liked that it was always on. With no button to push, it was one less thing to worry about."

 Joe Spina, Edmunds, " Incredibly quiet, extremely comfortable and easy to drive even with a huge payload."  "I think your 5th wheel prep kit is great for resale."

 Josh Giles, Light & Medium Duty Truck Data: "The off-road course was amazing. The Hill Descent feature is very cool. The transmission is excellent. The performance of the trucks at every event was impressive. This is a big improvement over the 2010. Send me one in black."

 John Snyder, Winding Road Magazine: "This truck is heroic." There is a surprisingly little body roll during switchback turns, especially for a truck that rides so high. Tow haul is great. I hardly ever had to use the brakes.

 "At this moment, there's no doubt that Ford has once again raised the bar to new levels of performance and productivity for heavy-duty pickups. The Super Duty continues to be the standard against which its competition will be measured".... click here for the story....

Eric Merkle, analyst:  "Climbing up this steep hill on off-road, this truck is like a billy goat."

 Neil Moore, Metroland Media Group: "The computer system (FWS) is very interesting. It's great that Ford offers a way for people to work and have access to the Internet from the road." "It's surprisingly smooth, like driving a big SUV."

 Mark Williams, Freelance: "The 6.2 has a great sound, plenty of power and it is very quiet under load."

 Kevin Giddens, Truck Data: "It's not just the engine, it's the whole package. The Super Duty has more power than the Duramax. My brother has a Duramax, and I am used to towing with it. The Super Duty easily outperforms it."

 Scott Burgess, Detroit News: "The best way to experience the King Ranch seats is with your pants off because the leather is so soft."

 Joe Howard, Light and Medium Truck: "On the off-road course, the truck was very easy to control. Not only didn''t it bounce too much, but the steering wheel did not jerk from side to side as the wheels dipped. That was incredible."

 Eric O'Keefe, The Land Report: "The steering wheel is stable going over bumps. It's a great truck and the I love the venue. It's so lunar. I haven't been to the moon in a long time."

 Howard Elmer, National Post: "The 6.7 engine is a monster, very powerful, very impressive."

 Jim Elder, Power Stroke Registry,  " I have seen many 5th wheel prep kits that would make you cry. But the simplicity and durability of your kit is the best I've ever seen."

 Tom Forner, Price Digest: " I love the technology and LCD screen.  The truck is an awesome performer."

 Sean Snyder, NADA: "The truck is incredibly quiet, and it handles much better than its size suggests. Its is easy to hold conversations between front and back."

 Paul Williamson, Freelance: "Even at 65mph its feels smooth pulling a trailer."

 Joe Szczney, Detroit Bureau: "Very favorable towing experience."

 Thom Blackett, Engineering News-Record: "Smooth and easy to tow."

 Wayne Gerdes, Green MPG: "Feels like there is nothing behind the truck. You guys built one hell of a truck. In the past vehicles like these have been referred to as FSP's (Fuel Sucking Pigs) this truck changes that perception forever! "This kicks the crap out of the GMs."

 Keith Gribbins, Compact, Equipment, "Ford is attacking the market with great features and options. The 5th wheel kit is real smart. The truck is super comfortable and has great power and a superb ride."

 

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